[ ORIGINAL DIGITALIQUE CASE STUDY ]
SOCIAL NETWORK, WHERE BLOGGERS MEET THEIR CLIENTS
[ ABOUT THE PROJECT ]
New and improved advertising experience for both business and consumers. It will provide targeted and personalized advertising opportunity that resonates with the audience, ensuring maximum effect and engagement.
Bloggers are becoming influential opinion leaders, attracting millions of subscribers and creating their own media environment. Their impact on consumer behavior and trends is growing, making them valuable partners for brands and advertisers.
[ SCOPE ]
Once the bloggers and advertisers find a suitable match, bloggers can accept orders from advertisers, and advertisers can track the results using analytics tools. Payments are processed through the platform, which also handles refunds and charges a commission for its services.
My role was to translate the vision of IzyBlogger into a tangible and visually compelling user experience. This involved conceptualizing and defining the platform's visual identity, ensuring a cohesive and aesthetically pleasing user interface that resonated with the target audience.
We wanted to create a platform that was not only visually appealing but also intuitive and easy to navigate, allowing users to focus on what truly matters: sharing their unique perspectives and stories with the world.
PRODUCT DESIGN: ANNA CHERNOKOZOVA · UX/UI DESIGN: EGOR GERASIMOV
Sign Up: Bloggers and advertisers create profiles.
Match: The app shows bloggers and content to relevant advertisers.
Collaborate: Plan and execute campaigns directly through the app.
Get Paid: Secure and timely payments through the platform.
We wanted IzyBlogger to be more than just a blogging platform; it's a space for individuals and groups to connect, share their unique voices, and foster meaningful dialogue.
The selection of vibrant colors was related to a wider audience gain representing the technological influence on marketing giving access to bloggers and businesses of all sizes to plan and construct their campaigns.
#DB00FF · #00FFF0
State of meditation and focus, which is essential for producing quality content.
The relaxed yoga pose symbolizes finding inner peace and tranquility, reflecting the comfortable nature of contemporary marketing interactions.
The rating system is a gamified approach to encourage user engagement and progress within the app. The system has four levels: Padawan, Sensei, Guru, and Lama, each with increasing benefits and requirements.
Users accumulate points towards reaching the next level through various actions, such as daily visits, completing integrations, and earning money through deals.
PADAWAN — The entry level, representing a beginner or someone starting their journey within the app.
SENSEI — Indicates a more experienced user who has demonstrated consistent engagement with the app.
GURU — Represents a seasoned user with a strong understanding of the app's features and functionalities.
LAMA — The highest level, signifying mastery and significant contributions to the app's community.
[ ACHIEVEMENTS & RESULTS BY DIGITALIQUE ]
Developed a dynamic platform that facilitates seamless collaboration between content creators and businesses, enabling mutually beneficial partnerships for brand promotions and sponsored content.
Designed an intelligent matching system that connects brands with the most relevant bloggers based on niche, audience demographics, and engagement metrics, ensuring effective marketing campaigns.
Empowered content creators by providing streamlined tools for securing sponsorships, managing partnerships, and tracking earnings, making influencer collaborations more accessible and profitable.
Helped businesses amplify their reach by leveraging blogger-driven storytelling, creating organic and engaging brand narratives that resonate with target audiences.
[ QUOTE ]
“DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS.”