BRAND MASCOT
A friendly, cartoon ghost with a mischievous grin and playful demeanor. He represents our brand's playful and unique personality.
[ ORIGINAL DIGITALIQUE CASE STUDY ]
PHANTOM WIPES
WET WIPES BRAND RELEASING OVER THE EUROPEAN UNION
[ ABOUT THE PROJECT ]
WET WIPES BRAND RELEASING OVER THE EUROPEAN UNION
The wordmark is bold and sure of itself, much like the brand name it represents. It inspires feelings of confidence, playfulness and authority—much like the people it is for.
[ SCOPE ]
- Brand identity
- Mascot
- Packaging
- Product design
BRAND VALUES
Sustainability — We are committed to environmentally friendly practices, using organic materials and minimizing waste.
Quality — We prioritize high-quality ingredients and manufacturing processes to deliver exceptional performance.
Uniqueness — Distinctive aesthetic and brand identity that stands out.
Playfulness — Approaching hygiene with a touch of whimsy and humor.
PALETTE & TASTES
#000000 · #FFFFFF · #B1ACB7
Illustrations made in main cartoon style aligning with the brand.
[ ACHIEVEMENTS & RESULTS BY DIGITALIQUE ]
Achievements
Sustainability-Driven Product Innovation
Engineered high-performance, eco-friendly wet wipes that prioritize both effectiveness and environmental responsibility, utilizing biodegradable materials and plastic-free packaging.
Collaboration with Sustainable Suppliers
Partnered with leading sustainable material manufacturers to ensure responsible sourcing and production, reducing the carbon footprint while maintaining premium product quality.
Redefining Convenience with Sustainability
Bridged the gap between convenience and eco-conscious living by designing wet wipes that cater to modern, on-the-go consumers without compromising sustainability principles.
Raising Industry Standards for Green Hygiene
Advocated for higher environmental standards in the hygiene industry by integrating sustainable solutions into product development, setting a precedent for responsible consumer goods.
[ QUOTE ]
“NO DESIGN WORKS UNLESS IT EMBODIES IDEAS THAT ARE HELD COMMON BY THE PEOPLE FOR WHOM THE OBJECT IS INTENDED.”
ADRIAN FORTYA prominent design historian · 1986